Word wisdom

Six simple steps for writing an effective media release

It’s a frustrating situation: Starting-up a business leaves you so cash-strapped that you can barely afford a marketing budget, but without anyone knowing about your product or service how will you succeed?

The most cost-effective way of getting media attention is through a media release (otherwise known as press release). A media release is a Word document or PDF that concisely contains your exciting business happenings in a news story form. There is no guarantee that your information will run because the space is not paid for like an advertisement, but there are several things you can do to make it more appealing to time-strapped journalists. Click here for tips.


Five tips for overcoming writer's block

It's certainly frustrating when you know what you want to say, but don't know how to say it. Here are a few ways that you can unblock the flow and have those words streaming onto the page. Click here.


Ten tips on how to avoid business jargon

This useful article is courtesy of Flying Solo - a great business resource for those who are in business alone. Click here.



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