Being a journalist and having a passion for interesting stories, Carly Lubicz writes media releases that appeal to news organisations.
With newsrooms having to operate with fewer and fewer staff, it's important to present your newsworthy information in a way that can be easily used by the print and broadcast media, therefore gaining you maximum exposure.
Click here for more information on how you can make your own media release more appealing, or see below for some of the results we've achieved through our 'calculated' strategies.
North Queensland Small Business Development Centre
Through doing regular media releases for the North Queensland Small Business Development Centre (NQSBDC) it has received coverage in the local print media (the Townsville Bulletin and Townsville Sun), in local broadcast media (WIN, Channel 7, ABC North QLD and Prime Radio), and in state media, such as Queensland Business Acumen Magazine and The Courier Mail.
Subjects have ranged from Little Silicon Valley - North Queensland's dedicated IT incubator, to promoting the home-based business group and Mungalla Station.
Click here to find out more about the NQSBDC and how it can help small businesses grow.
Entropy is a toy shop with a difference. With a boutique-style range of quality toys largely sourced from Europe, it shuns batteries and plastics and instead is committed to offering unique toys that get children's minds and bodies active. Calculated Media has helped to get Entropy's story out locally in the Townsville Bulletin, Channel 7, Channel 9, the TownsvilleEye and Pakmag, plus state coverage in The Couriel Mail and Channel 10. Entropy's beautiful products are also receiving national coverage in toy, kids and parenting magazines such as Holidays with Kids, Mother & Baby, Disney Family Fun, Shop4Kids and Woman's Day; plus relevant blogs.
Yellow Pages North Queensland Small Business & Franchise Expo
The Yellow Pages North Queensland Small Business & Franchise Expo was launched in Townsville in March 2011. It was an event-first for the north and one of the largest regional business expos in Australia. Calculated Media assisted to promote the event in the lead-up, achieving coverage locally in the Townsville Bulletin, Townsville Sun, Channel 7 and ABC North Queensland, but also further afield in regional dailies like the Mackay Daily Mercury and business magazine Queensland Business Acumen. We are also assisting again with the next event in 2013.
Capabilities Employment Service Inc
Capabilities Employment Service is a government-funded agency dedicated to finding jobs for people with a disability. Calculated Media regularly provides stories for Capabilities to use in its newsletters to highlight successful placements with employers (such as Brumby's, Hungry Jacks and IGA), but also sends these articles to the Townsville Bulletin's CareerOne section to spread the awareness further within the community.