Being a journalist and having a passion for interesting stories, Carly Lubicz writes media releases that appeal to news organisations.

With newsrooms having to operate with fewer and fewer staff, it's important to present your newsworthy information in a way that can be easily used by the print and broadcast media, therefore gaining you maximum exposure.

Click here for more information on how you can make your own media release more appealing, or see below for some of the results we've achieved through our 'calculated' strategies.

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